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JLo New Face Of 2020 Versace Campaign

JLo New Face Of 2020 Versace Campaign

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By: Becky Root

It pays to keep up with old friends! Jennifer Lopez just announced on Instagram how excited she is to partner with fashion house Versace on their Spring-Summer collection. Last fall, the 50-year old singer and actress made her runway debut during the  final walk of the Versace SS 2020 show at Milan Fashion Week wearing a reimagined version of her iconic green dress from the Grammys. Versace helped JLo make her iconic entrance at the Grammys twenty years ago, with the plunging deep Versace neckline. According to former Google CEO Eric Schmidt, that “green dress” inspired the development of Google Images after the search query became the most searched term up to that point in Google’s history.

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Twenty years later, JLo and the fashion house have collaborated on a full line, with Model Kendall Jenner as the other face of the campaign. JLo believes Versace “represents empowerment and putting something beautiful out into the world. It’s a dream to collaborate with my friend Donatella again on this gorgeous campaign.” Versace’s video depicts the collection as one that “blurs the line between public and private life,” evoking the power of the internet and image. The line features the green palm print from JLo’s iconic dress in a variety of textiles beyond the original silk chiffon, drapey statement jewelry, and the “V” medallion Virtus Handbag. The video introducing the campaign and photography of the looks are by the collaborative photography duo of Mert Alas and Marcus Piggott.

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