02 Jul Tracee Ellis Ross’ “Pattern Beauty” New Collection
Actress Tracee Ellis Ross’ has dropped phase two of her Pattern Beauty collection on Juneteenth or June 19th 2020. In her announcement of the new phase, Ross spoke about the meaning of having a black-owned business during a major moment in the Black Lives movement: “I’m reminded the importance of being a Black-owned business and of why Pattern has been centered around the beauty of Blackness from the start. I’m reminded of the importance of being an active space where we can see ourselves. And our humanity. And our joy. And our glory. And our softness. And our strength.”
Ross launched Pattern Beauty in fall of last year. The initial line featured a collection of shampoos, conditioners, hair serums, and a leave-in formula meant to nourish curly hair. This brand is made to style and maintain Afro-textured hair in its natural state. Affordable care products for this type of hair used to be rare. This is what inspired Ross.
Phase two focuses on a new styling collection designed to sculpt, shape, and define curls and coils. This line includes a hydrating mist (referred to as “nectar of the gods”), holding gels, styling creams, edge control, and new additions to the brand’s shower line.
The curl gel is designed to define your natural texture, suing aloe vera, coconut oil, and cacay oil. The styling cream is ideal for braids and twists. This new line also has a product called Jojoba Oil Hair Serum Self-Heating Packs; it nourishes and reduces scalp irritation.
In a statement, Ross said, “It’s always been the plan to bring styling products to Pattern. Curlies, coilies and tight textures know our hair, the types of products that work for us, and what we want. We’ve been listening, and it’s been great incorporating feedback into the development of these new products. I’m super proud of how the brand and our community have come together as we continue to fulfill the beauty needs of the natural hair community.”
This new phase is available for purchase at Ulta as well.